VIP Event at the National Gallery

Case Study | Tour Guide Systems

The Scenario

The National Gallery houses one of the greatest collections of paintings in the world. Established in 1824 as a new art collection for the enjoyment and education of all, the National Gallery first consisted of 38 pictures, put on display at a house on Pall Mall while a purpose-built gallery was constructed. The new museum opened in 1838, there are now over 2,300 works of art, from medieval classics to world-famous pieces by the French Impressionists. The pictures in the collection belong to the public and admission is free 361 days of the year.


The Opportunity

Frieze London is an annual event in October which showcases the best of international contemporary art by emerging and established artists. A highlight of this week-long event is the VIP Unexpected View soirée at the National Gallery, where guests are offered an exclusive tour of the museum’s historical collections guided by contemporary artists. With around 250 attendees touring the various galleries split into 6 smaller groups, it was essential that every individual would be able to hear every word of the two artists speaking to each smaller group at any one time.

The Solution

For the second year in a row, the National Gallery chose the Vox Tour Guide System as their tool to ensure every guest heard the words of their guide in crystal clear audio. In order to facilitate two simultaneous speakers speaking to an audience in each of the 6 galleries with no interference, in each of the respective galleries Vox mixed the signal of the two artist transmitters as an input for a third transmitter set to the same numbered channel (frequency) of the given group of visitors. As each group of visitors processed from one gallery to the next, they would individually change the channel on their receivers to the channel being used in that next gallery.

The Result

Once again the National Gallery was happy with their exclusive gallery tour experience provided to their VIP guests by means of the Vox Tour Guide System. The National Gallery considers Vox as their trusted supplier of Tour Guide Systems for ad-hoc events in the Gallery, which will include the next Frieze event when it returns to London in October 2019.