POPGuide technology will help make your destination the heart of the regional tourism experience. It will put an expert local guide service in the pocket of each visitor, ensuring they get the most out of their stay, while you enjoy the economic benefits of effective tourism management. It’s the smart solution for tourist offices and airports.

POPGuide is a state-of-the-art custom branded app bringing a range of destination mapping and information services to your clients. It allows you to communicate with your customers from the time they make their reservation, through to the end of their visit, and even when they share their experiences back home.

POPGuide is the ideal tool for tour and cruise operators, accommodation, museums and MICE sectors to stay connected with clients through personalised content, high quality audio, itineraries, offline navigation and promotions, while at the same time consolidating brand recognition and loyalty.

It can be implemented as a complement to existing apps, or act as a standalone solution.

We will also add Star Points to help travellers find selected venues or sponsors you have chosen as business partners.

We offer a high level of support for content, language production, and setup. The system is completely future-proofed and you receive data and trend reports on customer activities for analysis and planning.

Guests’ overall safety will increase and their experiences will be enriched. Your company will be the hero of their visit or vacation.

How POPGuide works

• Concept to delivery in 8 weeks.
• Full-service package, no setup costs.
• No charge for custom branded contents.
• In-house audio, image and text creation.
• Multi-language capability to your specification.
• Application based so no hardware needed.
• 24/7 virtual support and maintenance.
• High volume capability at lowest cost.
• Simple back-of-house controls for updates.

Tourism benefits

• Welcome and connect with travellers during their visit.
• Provide multi-language audio sightseeing on demand.
• Create itineraries by foot, vehicle or public transport.
• Direct tourism flows away from the usual hotspots.
• Cost-effectively promote points of interest and activities.
• Enhance your destination satisfaction ratings.
• Generate revenue from in-app marketplace and sponsors.
• Effectively communicate visitor safety information.
• Get rich data on traveller behaviour and activity trends.
• Drive UGC via links to social media and review platforms.

Visitor benefits

• A local guide and itineraries in their pocket.
• Simple download and choice of language.
• Always geo-located so never get lost.
• Learn fascinating stories from local experts.
• Never miss a thing with auto-play function.
• Create personal pins at favourite places.
• Avoid roaming charges with offline functionality.
• Find best photo locations and WiFi hotspots.
• Take home audio and rich contents as souvenir.

Data collection from POPGuide

POPGuide can provide rich trend data on customer movements, from visited points of interest to sponsor ranking, through to detailed heat maps of usage and activity. All this can be sub-divided by language, time of day, and other cross references.

This graph shows the most visited sites through number of users who have been geolocated within a radius of 250 meters from the specific point of interest.

The maps indicate in which places the App containing the points of interest of the city of Rome has been used.

The new intelligent QR code (iQR) provides a simple download process

Interested in our POPGuide Tourist Offices & DMCS? Enquire today.

See our brochures here.