POPGuide ensures you are part of the digital revolution and ahead of competitors in meeting customer demand for vacation personalisation. It’s a destination and engagement tool that hosts your itinerary, destination details, operations information and accommodations in the customer’s pocket, while allowing them to plot pick-up and docking points, follow walking routes and enjoy geo-tagged, offline navigable mapping. POPGuide will improve guest confidence and safety, meet their aspirations for flexibility in free time and boost your ratings. Custom branded for you, POPGuide is the smart solution for tour & cruise operators.

POPGuide is a state-of-the-art custom branded app bringing a range of destination mapping and information services to your clients. It allows you to communicate with your customers from the time they make their reservation, through to the end of their visit, and even when they share their experiences back home.

POPGuide is the ideal tool for tour and cruise operators, accommodation, museums and MICE sectors to stay connected with clients through personalised content, high quality audio, itineraries, offline navigation and promotions, while at the same time consolidating brand recognition and loyalty.

It can be implemented as a complement to existing apps, or act as a standalone solution.

We will also add Star Points to help travellers find selected venues or sponsors you have chosen as business partners.

We offer a high level of support for content, language production, and setup. The system is completely future-proofed and you receive data and trend reports on customer activities for analysis and planning.

Guests’ overall safety will increase and their experiences will be enriched. Your company will be the hero of their visit or vacation.

How POPGuide works

  • Concept to delivery in 8 weeks.
  • Full-service package, no setup costs.
  • Flexibly adapts to model your itineraries.
  • No charge for custom branded contents.
  • Multi-language capability to your specification.
  • Application based so no hardware required.
  • Simple download with every client.
  • 24/7 virtual support and maintenance.
  • Simple back-of-house controls for easy updates.

Operator benefits

  • Cost-effectively engage with guests throughout vacation.
  • Meet customer demand for vacation personalisation.
  • Highlight itineraries, hotels, pick-up/docking points.
  • Assist travel directors with push notifications for guests.
  • Your ship or hotels navigable as ‘Home’ on city maps.
  • Communicate important company or travel information.
  • Drive promotions with articles and sales messages.
  • Get rich data on visitor behaviour and activity trends.
  • Improve ratings through better guest satisfaction.
  • Drive UGC via links to social media and review platforms.

Customer benefits

  • Their own personalised experiences within your vacation.
  • Explore places in their own time and at their own pace.
  • Never-get-lost with geo-located pick-ups and hotels.
  • Offline mapping so no roaming charges or 4G blackspots.
  • Add your suggested excursions and walking itineraries.
  • The latest information on day by day schedules.
  • Insider knowledge on local attractions in free time.
  • Easy to use with intuitive navigation in chosen language.
  • Take home audio and rich contents as souvenir.

Data collection from POPGuide

POPGuide can provide rich trend data on customer movements, from visited points of interest to sponsor ranking, through to detailed heat maps of usage and activity. All this can be sub-divided by language, time of day, and other cross references.

This graph shows the most visited sites through number of users who have been geolocated within a radius of 250 meters from the specific point of interest.

The maps indicate in which places the App containing the points of interest of the city of Rome has been used.

The new intelligent QR code (iQR) provides a simple download process

Interested in our POPGuide Tour & Cruise? Enquire today.

See our brochures here.

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