POPGuide is a cost-effective, fully branded audio-guiding product that will revolutionise your visitor experience through using sophisticated digital technology on visitors’ own smartphones. Its multi-language audio commentary, rich text and colourful imagery will raise your profile and improve ratings, while its geo-location and mapping capability will put you at the heart of the entire visitor’s experience in your area.

POPGuide is a state-of-the-art custom branded app bringing a range of destination mapping and information services to your clients. It allows you to communicate with your customers from the time they make their reservation, through to the end of their visit, and even when they share their experiences back home.

POPGuide is the ideal tool for tour and cruise operators, accommodation, museums and MICE sectors to stay connected with clients through personalised content, high quality audio, itineraries, offline navigation and promotions, while at the same time consolidating brand recognition and loyalty.

It can be implemented as a complement to existing apps, or act as a standalone solution.

We will also add Star Points to help travellers find selected venues or sponsors you have chosen as business partners.

We offer a high level of support for content, language production, and setup. The system is completely future-proofed and you receive data and trend reports on customer activities for analysis and planning.

Guests’ overall safety will increase and their experiences will be enriched. Your company will be the hero of their visit or vacation.

How POPGuide works

  • Concept to delivery in 8 weeks.
  • Full-service package, no setup costs.
  • No charge for custom branded contents.
  • Multi-language capability to your specifications.
  • Application based so no hardware needed.
  • Simple download with every ticket.
  • Supplementary VOX360 devices included.
  • 24/7 virtual support and maintenance.

Museum Benefits

  • Cost-effectively engage and educate more visitors.
  • Increase dwell time and improve your ratings.
  • Smooth visitor flow and eliminate guiding log-jams.
  • Update exhibit info and locations whenever you wish.
  • Get rich data on visitor behaviour and activity trends.
  • Drive promotions with star-points and notifications.
  • Operates on smart devices so no obsolescence.
  • Generate extra revenue with in-app marketplace.
  • Your venue navigable as ‘home’ on included city maps.
  • Drive UGC via links to social media and review platforms.

Visitor Benefits

  • Their own private guide in their pocket.
  • Point-by-point audio guiding in chosen language.
  • Easy to use with intuitive navigation.
  • 3D mapping with full index and key exhibit icons
  • No queuing for audio devices or guides.
  • Offline navigable city map with points of interest.
  • Take home audio and rich contents as souvenir.
  • They receive your latest news and information.

Data collection from POPGuide

POPGuide can provide rich trend data on customer movements, from visited points of interest to sponsor ranking, through to detailed heat maps of usage and activity. All this can be sub-divided by language, time of day, and other cross references.

This graph shows the most visited sites through number of users who have been geolocated within a radius of 250 meters from the specific point of interest

The maps indicate in which places the App containing the points of interest of the city of Rome has been used.

The new intelligent QR code (iQR) provides a simple download process

Interested in our POPGuide Museums and Cultural Institutions? Enquire today.

See our brochures here.

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