POPGuide is the smart solution for the MICE sector. Its sophisticated audio, navigation and promotional contents are custom branded and will connect you with delegates throughout your event. It allows complex 3D floorplans of the venue, pop-up notifications and geo-tagged mapping of the city, with extra map layers for sponsors, side-events and operations purposes. POPGuide will increase your profile, tie your event together and create a competitive advantage.

POPGuide is a state-of-the-art custom branded app bringing a range of destination mapping and information services to your clients. It allows you to communicate with your customers from the time they make their reservation, through to the end of their visit, and even when they share their experiences back home.

POPGuide is the ideal tool for tour and cruise operators, accommodation, museums and MICE sectors to stay connected with clients through personalised content, high quality audio, itineraries, offline navigation and promotions, while at the same time consolidating brand recognition and loyalty.

It can be implemented as a complement to existing apps, or act as a standalone solution.

We will also add Star Points to help travellers find selected venues or sponsors you have chosen as business partners.

We offer a high level of support for content, language production, and setup. The system is completely future-proofed and you receive data and trend reports on customer activities for analysis and planning.

Guests’ overall safety will increase and their experiences will be enriched. Your company will be the hero of their visit or vacation.

How POPGuide works

  • Concept to delivery in 8 weeks.
  • Full-service package, no setup costs.
  • No charge for custom branded contents.
  • Multi-language capability to your specifications.
  • Application based so no hardware required.
  • Easy download with every client.
  • 24/7 virtual support and maintenance.
  • Simple back-of-house controls for easy updates.

Organiser benefits

  • Cost-effectively connect with participants throughout your event.
  • Your venues are navigable as ‘Home’ on city map.
  • Improve participation by harnessing delegate smartphones.
  • Schedules, meetings and floorplans always in visitors’ pockets.
  • Geo-tag your main venue, secondary venues and your sponsors.
  • Get rich data on participants’ behaviour and activity trends.
  • Keep delegates connected with your brand after the event.
  • Drive UGC via links to social media and review platforms.

Delegate benefits

  • Easy to use with information in chosen language.
  • Confidence of never getting lost as hospitality is geo-located.
  • Easy navigation to concierge pin-pointed attractions and venues.
  • Multiple points of interest and walking itineraries.
  • No roaming charges or 4G blackspots due to offline navigation
  • Interactive digital content far exceeds paper maps.
  • Explore in their own time and at their own pace.
  • Take home your branded contents as a souvenir.

Data collection from POPGuide

POPGuide can provide rich trend data on customer movements, from visited points of interest to sponsor ranking, through to detailed heat maps of usage and activity. All this can be sub-divided by language, time of day, and other cross references.

This graph shows the most visited sites through number of users who have been geolocated within a radius of 250 meters from the specific point of interest.

The maps indicate in which places the App containing the points of interest of the city of Rome has been used.

The new intelligent QR code (iQR) provides a simple download process

Interested in our POPGuide MICE? Enquire today.

See our brochures here.

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