POPGuide is a digital tool for smartphones that will enhance guest experiences at your property and around the city, while ensuring you attain a higher level of engagement. Its contents are custom branded and will cost-effectively build loyalty, generate revenue and boost ratings through putting your front desk in the pocket of your customers. Make your hotel once again the hero of the destination.

POPGuide is a state-of-the-art custom branded app bringing a range of destination mapping and information services to your clients. It allows you to communicate with your customers from the time they make their reservation, through to the end of their visit, and even when they share their experiences back home.

POPGuide is the ideal tool for tour and cruise operators, accommodation, museums and MICE sectors to stay connected with clients through personalised content, high quality audio, itineraries, offline navigation and promotions, while at the same time consolidating brand recognition and loyalty.

It can be implemented as a complement to existing apps, or act as a standalone solution.

We will also add Star Points to help travellers find selected venues or sponsors you have chosen as business partners.

We offer a high level of support for content, language production, and setup. The system is completely future-proofed and you receive data and trend reports on customer activities for analysis and planning.

Guests’ overall safety will increase and their experiences will be enriched. Your company will be the hero of their visit or vacation.

How POPGuide works

• Concept to delivery in 8 weeks.
• Full-service package, no setup costs.
• No charge for custom branded contents.
• Multi-language capability to your specification
• Application based so no hardware needed.
• Easy download for every guest.
• 24/7 virtual support and maintenance.
• Simple back-of-house controls for easy updates.

Hospitality benefits

• Encourages guests’ use of front desk and concierge.
• Increase sales of excursions and in-house promotions.
• You become the centre of the destination experience.
• Personalised welcome messages and pop-up notifications.
• Guarantee future annuities with improved guest satisfaction.
• Drive UGC via links to social media and review platforms.
• Earn additional income from in-app Marketplace sales.
• Get rich data on guest behaviour and activity trends.

Guest benefits

• Easy to use with information in chosen language.
• Confidence of never getting lost as hospitality is geo-located.
• Easy navigation to concierge pin-pointed attractions and venues.
• Multiple points of interest and walking itineraries.
• No roaming charges or 4G blackspots due to offline navigation
• Interactive digital content far exceeds paper maps.
• Explore in their own time and at their own pace.
• Take home your branded contents as a souvenir.

Data collection from POPGuide

POPGuide can provide rich trend data on customer movements, from visited points of interest to sponsor ranking, through to detailed heat maps of usage and activity. All this can be sub-divided by language, time of day, and other cross references.

This graph shows the most visited sites through number of users who have been geolocated within a radius of 250 meters from the specific point of interest.

The maps indicate in which places the App containing the points of interest of the city of Rome has been used.

The new intelligent QR code (iQR) provides a simple download process

Interested in our POPGuide Hospitality? Enquire today.

See our brochures here.