Over-tourism and how companies are helping preserve Rome.
Bella Roma! or maybe not. Rome is just beautiful, it’s no wonder that it receives around 10 million tourists every year. It has an immense array of archaeological monuments and art treasures, along with charming villas, parks and panoramic views. But this huge number of tourists in a relatively small city centre, where residents already
Hotels and trends in digital services being offered
Mobile phones have made life so much easier in many ways and are particularly useful when travelling. They are an omnipresent companion on the road, providing us with up-to-date information and a source of entertainment. The hotel industry is capitalizing on this trend as the demand for personalisation increases and they strive to enhance the
As any savvy marketer will tell you, personalisation is the new frontier. Online or offline, it’s essential for companies to provide customers with opportunities to do-their-own-thing. It should be the Holy Grail for travel providers too, because holidaymakers increasingly crave experiences that engage them with their destination and the local people, as individuals, enjoying flexibility