DMOs are cleverly enhancing the visitors experience

The changing role of DMOs in the digital era In the past the Tourist Office was always the first point of call for a tourist when physically arriving in a destination for the first time, a place where they could get a map and advise on places to visit locally. Today, with the rise of

Over-tourism and how companies are helping preserve Rome.

Bella Roma! or maybe not. Rome is just beautiful, it’s no wonder that it receives around 10 million tourists every year. It has an immense array of archaeological monuments and art treasures, along with charming villas, parks and panoramic views. But this huge number of tourists in a relatively small city centre, where residents already

Hotels and trends in digital services being offered

Mobile phones have made life so much easier in many ways and are particularly useful when travelling. They are an omnipresent companion on the road, providing us with up-to-date information and a source of entertainment. The hotel industry is capitalizing on this trend as the demand for personalisation increases and they strive to enhance the

Travel providers and the age of personalisation

As any savvy marketer will tell you, personalisation is the new frontier. Online or offline, it’s essential for companies to provide customers with opportunities to do-their-own-thing. It should be the Holy Grail for travel providers too, because holidaymakers increasingly crave experiences that engage them with their destination and the local people, as individuals, enjoying flexibility