Data on Visitor Behaviour and Activity Trends
Is your knowledge of your clients based on hunches and intuition, or facts and figures? Vox technology allows businesses to access rich data on visitor behaviour and activity trends, so that you can base your future planning on concrete information.
This important data is GDPR compliant and can be provided as both heat maps and charts, never as specific or personal data of individuals. The type of information available can include any or all of the following:
1. Global geographical location of users
2. Micro and macro visitor localisation data
3. Language segmentation
4. Ranking of preferred points of interest
5. Visitor flows and itineraries
6. Usage by time of day (day/night)
Below is an example of data analysis provided to a Rome tour operator at the end of 2018.
No. of Users
1. These heat maps show that people opened the Rome Vox City Guide before and after their visit to the city itself.
Providing the app to clients before they travel, allows full interaction through the important ‘book, experience and share’ stages of the customer journey. You can plan promotions and prompts for UGC before and after their trip.
2. Data can be location specific or viewed globally
Geographical data allows for precise micro and macro visitor localisation so that you can better target your audience and plan for the future.
A point of interest
3. Language Segmentation
Take the guess work out of product planning with detailed understanding of customer interest and activities. Plan your marketing activities with language specific offerings based on precise data.
BREAKDOWN OF LANGUAGES
Segmentation by language can be shown as a percentage in a chart, or sliced at any drill-down level on destination heat maps.
4. Granular data on points of interest shown as heat maps and highly detailed charts
Customise your products so they satisfy customers’ preferences throughout the destination.
TOP VISITED SITES
5. Visitor flows are shown following one of the suggested itineraries (inset)
Cost-effectively manage and create itineraries to manipulate tourist flows, directing people to specific points of interest and advertising partners, or, away from over-tourism hotspots.
This heat map shows a walking tour between the Vatican and Castel St. Angelo. Users follow the obvious direct route (green arrows) until they deviate from it (purple arrow), to veer off to the left to view the papal viaduct. This clearly demonstrates the power of the App to influence tourist movements.
6. Tourist movements by time of day
Gain reliable insight into when your customers are sightseeing and where, so you can improve and maximise your services.