A triumphant product launch in Singapore last week for Vox.

Vox Group held a highly successful product launch of its new digital travel products at Little Italy in Singapore last week. Key industry delegates from DMO, tour, agency, MICE and media sectors joined  John Boulding, Vox CMO, for a presentation of the simple Vox digital tools enabling businesses stay one step ahead today.

John said: “Our new VoxCity and POPGuide smartphone applications bring a big opportunity to the Singapore travel community. These are powerful solutions that will enable travel businesses to successfully meet the highly individual demands of travellers today. Vox Group digital tools are the key to this dilemma. Our destination content and application technology is quick, easy and inexpensive to integrate and is already changing the face of global travel.”

Vox believes that the greatest challenge confronting tourism and travel today is the consumer desire for personalisation and localisation within their vacation. Businesses need to adapt to this new dynamic by changing their product mix, marketing themselves differently, and making sure they have access to rich destination data on customer engagement, so that they can better plan for the future.

Vox City Guide is a B2B2C solution for tour operators and travel agents who are looking for a smart add-on product. It’s a smartphone app which acts as a ‘personal concierge in your pocket’, showcasing key points of interest with high quality audio, text and imagery from local experts and urbanites in the know. POPGuide is the B2B version of the app which can be custom branded by business partners and perfectly suits the full spectrum of travel sectors from cultural attractions to tour groups.

“We’ve fully mapped out over 20 cities in six different languages, with another 20 due in the second quarter, and its play-back can be set to automatic so, as your guests travel around, they can enjoy commentary on route – by foot, cycle, car or public transport, all without hefty roaming charges” Boulding emphasised.

He also points out that the application is not meant to replace tour guides, but to give travellers the opportunity to personalise their trips and make the most out of their free time.