Vox acquires Sycomore in strategic cultural media expansion

Vox Group welcomes Sycomore in a major acquisition that successfully brings together the two giants of tourism and culture. This move positions the combined business as the leading provider of services across both industries.


Sycomore is celebrated for its interactive guiding devices and audio visual content, and has been serving cultural sightseeing needs for 30 years. Over this time, it has launched more than 2,000 projects in major museums and galleries around the world. Sycomore’s high specification equipment is the main stay of audio operations in world-renowned venues such as the the Palace of Versailles, the Mont Saint Michel, the Chenonceau Castle and the Castle of Venaria.


“Sycomore offers an exciting opportunity for Vox Group to strengthen and expand its product offering in the tourism industry” explains Fabio Primerano, CEO of Vox Group. “With many high-profile clients and a unique range of services, Sycomore will help support Vox Group strategy in driving development and innovation in the audio and guiding market”.


Jean-Yves Boutisseau, CEO of Sycomore, commented “This cooperation provides a major growth opportunity for both our businesses and an extended service offering for our clients. We will be best positioned to support them on their journey, as they move ever more towards digital solutions”.


Vox Group has long invested in digital services and future-proofing of technology, recognising the need to stay one step ahead to meet the increasing digital needs of its partners. These companies comprise some of the most prestigious tourism businesses in the world.


The Sycomore collaboration adds several high-profile locations to the Vox offices, distribution centres and service desks around the world. Perhaps the most prestigious of all is the new service desk at the Louvre in Paris.


This alliance will meet the demands of over 5,500 partners business, providing 27 million audio tours annually.

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