John Boulding & Tom Jenkins discuss tourism and technology at the ETOA City Fair.

John and Tom chatting on stage

John and Tom are two of the travel industry’s most experienced and respected managers, and their conversation at the City Fair reflected on the changes that have taken place in the business over the last 40 years. They also discussed where technology and data are taking us in the future. John’s current role as CMO of Vox Group places him strategically at the heart of the technological revolution that is disrupting the travel industry today.

Vox Group began rolling out their digital products three years ago but since then has rapidly grown to be the dominant provider of destination applications for smartphones. Content is a major part of the Vox proposition, and the company’s multi-language copywriters and voice artists are leaders in the field of audio production.

The Vox pipeline contains some extraordinary new products to benefit Vox’s partners, making the business a pivotal player in this landscape. Tom and John’s discussion also touched on the success technology can have in providing personalisation opportunities for traveller. This dimension is vital to tour operators and other tourism service providers who can utilise the technology to meet customer aspirations and grow their business. It’s an exciting and fast-moving moment in the travel industry today.